Selby Studio · Santa Monica, California

A family venture studio building small, sharp products that pay their own way.

We conceive them, design them, code them, and run them — in-house, end to end. No outside capital, no growth theater. Real products, real customers, from day one.

VenturesEncore · PupMate · Everbound
ModelBuild → Launch → Operate
Est.2026 · Selby Studio LLC
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01 / STUDIO

The studio model, at family scale.

A venture studio doesn't wait for pitches — it originates its own companies. We run that model with the smallest possible team and the fastest possible tools.

№ 01

Own the whole stack.

Strategy, design, engineering, commerce, and support all live under one roof. Nothing is outsourced, so nothing is lost in translation.

№ 02

Ship in weeks, not quarters.

AI-native workflows mean an idea can become a live, revenue-ready product in days. We use that speed to test in the market, not in meetings.

№ 03

Revenue is the roadmap.

Every venture launches with working commerce and a price. Products earn their keep from day one — or teach us something and step aside.

№ 04

Small on purpose.

No headcount, no burn, no board. Staying small keeps every product personal — built the way we'd want it built for us.

02 / PORTFOLIO

Three ventures, live and trading.

Each brand runs on its own domain, its own identity, and its own P&L — under one studio.

VENTURE I — SOFTWARE

Encore.

Every week ends with an Encore.

Your AI subscription meters usage weekly — use it or lose it. Encore is the plugin that spends what's left the night before it vanishes, building one ambitious surprise deliverable from your actual work. Then it raises the curtain.

Live $4.99 / mo Claude · ChatGPT · Gemini
encoreplugin.com
VENTURE II — MARKETPLACE

PupMate.

Find your pawfect match.

A UK marketplace where verified rescues and rehomers meet serious adopters. FitScore matching, welfare-first screening, and transparent listings — because finding a dog a home should feel nothing like the classifieds.

Live United Kingdom Verified rescues
pupmate.uk
VENTURE III — PUBLISHING

Everbound.

Stories that star your little one.

Personalized children's storybooks that cast a real child as the hero of a magical adventure — written, illustrated, and bound into something a family keeps forever.

Live Personalized books Made to order
everbound.us
Everbound
03 / COMPANY

One studio, one standard.

Selby Studio LLC is the parent company behind every brand in the portfolio — one legal and financial core, with each product wearing its own face.

3 live
Ventures shipped
& operating
100%
Founder-owned
No outside capital
Day one
Working commerce
on every launch
  04 / Contact
contact@selby.studio

Partnerships, press, product support, or anything in between — one inbox reaches the whole studio.